This is my first post. Although not my first blog. I already have a travel and photography blog (http://www.travelyarn.blogspot.com/) and thought its time I had a scrapbook where I could post things that inspired me - things from the world of photography, fashion, food, books, music, architecture, interiors and just about anything else.
These two photos are from Zara's TRF Winter 2011 collection. I am particularly partial to the brand for its ability to produce seemingly ordinary clothes that completely transform the person wearing them into tres chique. A Spanish brand, Zara began in 1975 and has slowly made its presence known in the fashion world for reproducing low-cost designs inspired from the runway. Zara's marketing strategy would be called suicidal by some but it works perfectly for the brand. Instead on spending the big bucks on advertising or getting a celebrity brand ambassador, they instead believe in opening new stores and getting newer fashions into their stores as often as possible. I'm pretty sure this strategy was the brainchild of a woman because it works!
In India too, they opened their first stores in New Delhi and Mumbai and have in the last few months expanded to Bangalore, Pune and Hyderabad. In India, Zara's famous leopard prints, sexy pumps, lacy tops and formal wear has caught the imagination of the young woman. It's not surprising, for instance, to enter Mumbai's Palladium Mall and find every 7 out of 10 women carrying Zara paper bags (and not just on sale days).
I'm a regular at the Zara store as well as their website. The unpretentious photography for their look-books interests me. These two photos caught my fancy because of the styling, the lighting and because of the way the models avoid eye contact with the camera. Shooting against a black background always produces striking results. As can be seen here. I'm not particularly fond of stark white backgrounds with models that stare dumbfounded into a camera like deer caught in a car's headlights. This works for me. Of course, anything and everything about Zara works for me. ;)
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